As your brand grows, it becomes necessary to evaluate your current needs and see whether you need to rebrand. Your brand is the identity of your business, and it dictates how people perceive you. It’s basically your business’s personality, and even the best humans go through personality changes to become better. No matter how perfect your branding is at first, as time goes on it may not serve your business needs as well as it did in the beginning. In these cases, it’s a great idea to rebrand. You can rebrand by creating a whole new identity or simply modifying your current one.

Rebranding is the process of altering your brand message to suit your current business needs. It has a lot of benefits, but can also be a tough process. Which is why you should not rebrand unless you absolutely need to. Rebranding successfully will help you achieve your business goals. However, rebranding at the wrong time can be catastrophic. So how do you know when it’s time for a rebrand? Here are a few signs!

1. You don’t stand out anymore – Differentiating yourself from the competition is one of the core reasons for branding. If you’re in a crowded market, chances are that your competitor’s branding is too similar to yours. You might need to rebrand and consider ways to distinguish yourself from the competitors. It’s also a good idea to rebrand if there’s a new entry into the market that’s really threatening you. You can pick a few branding lessons from them, apply the lessons and leverage on this.
2. Your core values have changed – As your business grows, your values are likely to change. You need to create a new brand identity that reflects these values. For example, if your company decides to be more kid-friendly, you need to craft a brand identity that caters to this. This way, customers will easily align with your vision and understand exactly what your company is about.
3. You’re not attracting great employees –The best employees want to work for companies with great branding. Companies they’d be proud to be a part of. If you’re having trouble recruiting top talent, it might be because your brand identity is not attractive enough. A rebrand allows you to redefine yourself and attract amazing people to work for you, and even help improve the brand further.
4. You’re not attracting great employees –The best employees want to work for companies with great branding. Companies they’d be proud to be a part of. If you’re having trouble recruiting top talent, it might be because your brand identity is not attractive enough. A rebrand allows you to redefine yourself and attract amazing people to work for you, and even help improve the brand further.

5. You’re unveiling a new product – If you’re rolling out a new product or service that’s vastly different from your current offerings, you might need to do a rebrand in order for people to become familiar with your new product/service. Rebranding offers you an opportunity to introduce a new product and unveil a new identity at the same time.
6. You’re struggling to raise prices – There are several reasons why you might need to raise the prices of your product or services. However, if people are outrightly refusing to buy your products/services because you’ve raised prices, it might be because they just can’t reconcile your brand identity with the prices. You might need to do a rebrand in order to justify the prices that you’re asking for.
7. You’re undergoing a merger – If you’re joining forces with another company to grow your company, you absolutely have to rebrand. The best way to do this is by bringing the best parts of your individual brands together and creating a new identity. It’s hard work, but it’s worth it.
8. Your business cards, logos, and websites are outdated – The visual parts of your brand identity are one of the core aspects. If your logo has an outdated font, or your website is not up to date with the latest technology, a rebrand is in order. Atlas Creative Consultancy provides excellent website design and logo creation services. Just shoot us an email and we’ll be pleased to help.
9. The market is evolving – Markets are always evolving. You need to be on your toes in order to remain relevant. A rebrand is absolutely necessary to stay competitive. Brands like Apple and Microsoft have recognized this, and always ensure that their brand ideals are in line with changes in the world.

If you’re wondering if a rebrand is necessary, then chances are that you might need one! Rebranding can make or break your business, and the wise thing to do is to get professional assistance.  With Atlas Creative Consultancy, you can be sure you are making the right decision. Rebranding has amazing benefits and your investment is likely to pay off.